There’s a way to create revenue opportunities in your virtual meetings, along with the sponsorship of banners, pages, congress-bag inserts, and more. With sponsoring company self-management and state-of-the-art analytics, we’re already helping customers recover a portion of revenues lost due to pandemic disruption. With the functional expansion now on production, we have started to add the components to allow sponsorship of specific sessions and presentations via the Virtual Meeting search results pages.
The first step was to add two new types of sponsorship opportunity types that you will find in the “Add Sponsorship opportunity” section – one for sponsorship banners overlaying a session on the calendar search results page, and one for sponsorship banners overlaying session (and ultimately presentation) details on the list search results page.
The next step was to connect the sponsorship banner to the calendar search result view, highlighted below:
This sponsorship opportunity image can be placed on the Calendar View connected to a specific session date and time. As with other CTI Virtual meeting sponsorship opportunities, these banners can contain more than one link, allowing sponsors to decide if the end-users will (1) click into the session, (2) click to an external website (often the website of the sponsor), or (3) click to a PDF file – or some combination of all three.
Watch the video above or use the following steps below to set up a sponsorship opportunity for a session:
1. Go to Settings > Booths and Sponsorship
2. Click Sponsorship Opportunities and select “Create New Sponsorship Opportunity”
3. Choose Calendar block and click Next
4. Name the sponsorship (i.e., what is the image or link name?)
– The Max Size, Width, and Height are auto-filled to recommended settings
– “Max # of Links” is the max number of links an attendee can click. The max is unlimited, but we suggest three. Only the links and labels that are uploaded will show.
5. Go to Onsite > Booth/sponsor dashboard
6. Either create a new booth for the sponsorship opportunity or choose an existing booth
7. In the Booth details under Sponsorship assignments, click “Add Sponsorship Assignment”
8. Choose the Sponsorship opportunity we created in steps 3-4.
9. Click the “Edit Content” button under Sponsorship assignments next to the sponsorship
– Switch “Type” to “Links” (below image)
– “Label” is the name of the link shown on cAttendee
– URL is the link you want to showcase (e.g., https://www.ctimeetingtech.com) Make sure to include the “https://” before the link starts. This is the link the attendee will click for the website. If no link is uploaded here, the participant will be taken to the session that is sponsored.
– “Icon” indicates whether you want the link to open on the same page or a new window
10. Upload an image using the “Upload” button
*The green examples below show you suggested image sizes in cAdmin (about a 9/4 ratio) and how they look in cAttendee:
11. The “Reporting Name” column is the word that describes the booth after the name. Change to the desired name by clicking on the word (e.g., Calendar)
12. Assign the Sponsorship opportunity to a session
– Go to the Sessions dashboard and choose a session to assign the opportunity
– In Session details, find the dropdown “Sponsorship For Calendar” and choose the Booth/sponsor we added for the sponsorship opportunity (i.e., Booth name “AstraZeneca” followed by Reporting Name “Calendar”)
13. Check the calendar sponsor of a session in cAttendee
Note: If only one link is added to the sponsor opportunity, clicking the image goes to the website link. If you add two or more links, the link “Labels” show up below the image. In the example above, two links were added. To add more links, go back and do step 9 again. Also, remember when the sponsorship opportunity was created in steps 3-4 to set the max links higher than what you expect to use.
Similar to our other virtual meeting sponsorship opportunities, statistics and tracking are already available to track the success of these calendar marketing sponsorships. It is imperative to name the sponsorship opportunity and link labels distinctly from other booths and sponsorships within the meeting to make the data clear when an admin downloads the analytics.
An admin can view the Calendar Sponsorship of a Session analytics data by:
1. Going to the Analytics > Dashboard
2. Clicking “Export Data”
3. Selecting “Sponsorship Clicks” and clicking “Continue.”
